Wednesday, December 3, 2008

How to Increase Adsense CTR

Here are some tips to increase Adsense CTR:
Make sure the ads that are appearing on your site are closely related with your content. This is the first thing you have to do because if your ads are not relevant, there's small possibility that people will click on them. Then, what should you do to tackle this problem? Here are the tips:
Create a keyword rich content. I suggest you creating one topic a page.
Check your keyword rich content and then mark some of your keywords as bold or italic. But don't do it too much, just do it 1 or 2 times per page. Otherwise, Google assumes you are doing spamming.

  • Use your keyword in your page title.
  • Use HTML Tag H1 as your content title, and put your keyword in it. Don't forget to place this tag at the beginning of your content.
  • If all those tips still do not work, there is just one possibility: there are no ads that matched with your keyword! Change your keyword!
  • Use wide ads (336x280, 300x250 or 250x250). Because these are the best performing ads.
  • Blend your ads with your website themes. For example, if your background color is white, change your ads border and background color to white as well. If your background color is dark (black), use bright color such as yellow as link color. This will decrease user ad-blindness.
  • I don't recommend you placing three ad units in a single page. From my experience, the number of ad unit you place in a single page doesn't affect your CTR. In fact, I even found that placing three text ads in a single page make my ads "unblended". For example, I put 160x600, 468x60 and 336x280 ads on a single page. You know what? My 468x60 ads only showed 3 ads in it, whereas my 336x280 ads only showed 2 ads in it! My suggestion is: use 1 or 2 ad unit and a single link unit on your page
  • Always use Link Unit! Many people never realize that Link Unit is the most profitable format if put in the right place. Try to place it near your navigation menu. People will misidentify it as a navigation menu and automatically read it. If your ads are closely relevant to your content, there's big possibility they will click it. I move the top navigation in one of my websites to the bottom section and replace it with 728x15 Link Unit Ads. You know what? My Google Adsense CTR increased by 200%!

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