Wednesday, December 10, 2008

Why your blog showing Public Service Ads?

Why your blog showing Public Service Ads?

Recheck your Adsense code was inserted properly on your webpage. Do no attempt to modify the code in any way, as it is against their terms of service. Adsense gives enough options to costumize ad colours and sizes to suit your site. USe only the official code available from their site.

There may not be any ads configured to show in your region. Lets say that these ads may be working in United States, but maybe showing PSA is Zambia. This is because Google Adwords payers can select regions where to display their ads, where they believe their target surfers are. After all why should an eye surgeon in US want to promote his service in Zambia? Try using the Google Adsense Preview Tool which helps to determine probable ads in different regions.

Your site maybe using a robots.txt file, which will may not be properly set up and prevent the AdSense crawler from crawling your web pages. Add the following two lines to the top of your robots.txt file:User-agent: Mediapartners-Google* Disallow:

Your page may contain objectionable content. This may be against Google Adsense policies. If you feel your page has no such content, then look for any objectionable keywords or phrases which may be present accidentaly. Removing such content can cause PSA’s to dissapear.

Frames may occasionaly cause difficult in indexing your page. Always remember to tick the Framed page checkbox from the Ad layout code page when generating your ad code. Similarly IFRAME’s also prevent effective indexing and cause PSA’s

Reduce your filter blocked urls. This feature is in place to allow you to block competitors ads from showing on your pages. If you block too many such urls, there may not be any advertisers left to display ads.

Remove session ID’s from urls - they changes every time a different user views a page, and the URL will not be in the indexed everytime.

Google may take time to crawl your site. Although most of the times the ads show immediately, at times it takes upto 48-72 hours for google to assess the content of newly created webpage. This usually occurs if your site has not been indexed before by Google. The time is reduced on newer pages of a site already running adsense. Google claims the ads will get better and more focussed to your pages with time.

Related articles: How to avoid Adsense PSA




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Sunday, December 7, 2008

Common Mistakes that Violate Google Adsense TOS

Common Mistakes that Violate Google Adsense TOS:

1. Never change the Adsense code. There are enough means of adsense optimization & customizations available to change the colour, background or border to suit your needs. Do whatever you want to do outside the code, never fiddle within the ad or the search code. They know it when you do. The search code has more limitations to colour and placement, but you should adhere to the rules. The code may stop working and violates the TOS.

2. Never click your own adsense ads or get them clicked for whatever reason. You know this one very well. This is a surefire way to close you Adsense account. Never tell your office associates or friends to click on them. Keep a check if your family or children are busy increasing your income by clicking your ads and indirectly trying to stop your income. Dont even think of offering incentives for clicks, using automated clicking tools, or other deceptive software. Adsense is very smart to detect fraudulent clicks. Check the ads which appear on your pages by the Google Preview tool if required.

3. Do not place more than 3 ad units and 3 ad links or 2 adsense search boxes on any web page. Anyway, ads will not appear in those units even if you place more ad units. But this is the limit they set, so it is better to stick to it.


4. Do not disclose confidential information about your account like the CTR, CPM and income derived via individual ad units or any other confidential information they may reveal to you. However, you may reveal the total money you make as per recent updates to the TOS.

5. Label headings as “sponsored links” or “advertisements” only. Other labels are not allowed. I have seen many sites label ads with other titles. Dont make your site a target in a few seconds gaze.

6. One Account suffices for Multiple websites. You do not need to create 5 accounts for 5 different websites. One account will do. If you live in the fear that if one account is closed down for violation of TOS, believe me they will close all accounts when they find out. You can keep track of clicks by using channels with real time statistics. They will automatically detect the new site and display relevant ads.

7. Never launch a New Page for clicked ads by default. Adsense ads should open on the same page. You may be using a base target tag to open all links in a new window or frame by default. Correct it now as they do not want new pages opening from clicked ads.

8. Do not mask ad elements. Alteration of colours and border is a facility to blend or contrast ads as per your site requirements. I have seen many sites where the url part is of the same colour as the background. While blending the ad with your site is a good idea, hiding relevant components of the ads is not allowed. Also do not block the visibility of ads by overlapping images, pop ups, tables etc.

9. Do not send your ads by email. Html formatted emails look good and allow placement of these javascript ads. But it is not allowed as per TOS. You do not want impressions registering on their logs from any email even once. They are watching!

10. Keep track of your content. So Adsense is not allowed on several non content pages. But it is also not allowed on several content pages too. Do not add it on web pages with MP3, News Groups, and Image Results. Also exclude any pornographic, hate-related, violent, or illegal content.

11. Avoid excessive advertising and keyword stuffing - Although the definition of ‘excessive’ is a gray area and is subject to discretion, yet Google adsense with correct placement, focused content and high traffic will get you much more income than other programs, so excessive advertising is not required. Keyword stuffing does target better focused ads, but overdoing it is not required.

12. Do not alter the results after ad clicks or searches - Ensure you are not in any way altering the site which the user reaches to after clicking the ads. Do not frame, minimize, remove, redirect or otherwise inhibit the full and complete display of any Advertiser Page or Search Results Page after the user clicks on any Ad or Search results.

13. Ensure you Language is Supported - Adsense supports “Chinese (simplified), Japanese, Danish, Korean, Dutch, Norwegian, English, Polish, Finnish, Portuguese, French, Russian, German, Spanish, Hungarian, Swedish, Italian and Turkish”. In addition, AdSense for search is available in Czech, Slovak, and Traditional Chinese. If your web pages language is not supported, do not use the code on such pages.

14. Do not confuse with adjacent images - It was a common policy to increase CTR by placing same number of images as the number of text ads, which falsely gave the impression that the text ads represented an explanation to these images. Inserting a small space or a line between the images and ads is not allowed. Make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors.


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Wednesday, December 3, 2008

How to Increase Adsense CTR

Here are some tips to increase Adsense CTR:
Make sure the ads that are appearing on your site are closely related with your content. This is the first thing you have to do because if your ads are not relevant, there's small possibility that people will click on them. Then, what should you do to tackle this problem? Here are the tips:
Create a keyword rich content. I suggest you creating one topic a page.
Check your keyword rich content and then mark some of your keywords as bold or italic. But don't do it too much, just do it 1 or 2 times per page. Otherwise, Google assumes you are doing spamming.

  • Use your keyword in your page title.
  • Use HTML Tag H1 as your content title, and put your keyword in it. Don't forget to place this tag at the beginning of your content.
  • If all those tips still do not work, there is just one possibility: there are no ads that matched with your keyword! Change your keyword!
  • Use wide ads (336x280, 300x250 or 250x250). Because these are the best performing ads.
  • Blend your ads with your website themes. For example, if your background color is white, change your ads border and background color to white as well. If your background color is dark (black), use bright color such as yellow as link color. This will decrease user ad-blindness.
  • I don't recommend you placing three ad units in a single page. From my experience, the number of ad unit you place in a single page doesn't affect your CTR. In fact, I even found that placing three text ads in a single page make my ads "unblended". For example, I put 160x600, 468x60 and 336x280 ads on a single page. You know what? My 468x60 ads only showed 3 ads in it, whereas my 336x280 ads only showed 2 ads in it! My suggestion is: use 1 or 2 ad unit and a single link unit on your page
  • Always use Link Unit! Many people never realize that Link Unit is the most profitable format if put in the right place. Try to place it near your navigation menu. People will misidentify it as a navigation menu and automatically read it. If your ads are closely relevant to your content, there's big possibility they will click it. I move the top navigation in one of my websites to the bottom section and replace it with 728x15 Link Unit Ads. You know what? My Google Adsense CTR increased by 200%!


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Tuesday, December 2, 2008

How to improve your adsense earnings

Here are some 5 proven ways on how best to improve your Adsense earnings.

1. Concentrating on one format of Adsense ad. The one format that worked well for the majority is the Large Rectangle (336X280). This same format have the tendency to result in higher CTR, or the click-through rates. Why choose this format out of the many you can use? Basically because the ads will look like normal web links, and people, being used to clicking on them, click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.

2. Create a custom palette for your ads. Choose a color that will go well with the background of your site. If your site has a white background, try to use white as the color of your ad border and background. The idea to patterning the colors is to make the Adsense look like it is part of the web pages. Again, This will result to more clicks from people visiting your site.


3. Remove the Adsense from the bottom pages of your site and put them at the top. Do not try to hide your Adsense. Put them in the place where people can see them quickly. You will be amazed how the difference between Adsense locations can make when you see your earnings.

4. Maintain links to relevant websites. If you think some sites are better off than the others, put your ads there and try to maintaining and managing them. If there is already lots of Adsense put into that certain site, put yours on top of all of them. That way visitor will see your ads first upon browsing into that site.

5. Try to automate the insertion of your Adsense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your Adsense code in a text file, save it as adsense text, and upload it to the root directory of the web server. Then using SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.

These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. It is important to know though that ads are displayed because it fits the interest of the people viewing them. So focusing on a specific topic should be your primary purpose because the displays will be especially targeted on a topic that persons will be viewing already.


Note also that there are many other Adsense sharing the same topic as you. It is best to think of making a good ad that will be somewhat different and unique than the ones already done. Every clickthrough that visitors make is a point for you so make every click count by making your Adsense something that people will definitely click on.

Tips given by those who have boosted their earnings are just guidelines they want to share with others. If they have somehow worked wonders to some, maybe it can work wonders for you too. Try them out into your ads and see the result it will bring.



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Monday, December 1, 2008

10 Firefox Add-Ons for Bloggers

ScribeFire Blog Editor
There are a number of offline blog editors that work with the major blogging platforms, but if you’re looking for a blog editor to use from inside Firefox, give ScribeFire a try.
“ScribeFire is a full-featured blog editor that integrates with your browser and lets you easily post to your blog. You can drag and drop formatted text from pages you are browsing, take notes, upload images, and post to multiple blogs.”

TimeTracker
Running a successful blog requires efficient use of your time. The TimeTracker add-on will make it easy to see how much time your spending in your browser.
“Do you spend too much time on Firefox? Do you open tabs faster than you can close them? Cannot get things done? Keep track of how much you browse with TimeTracker.”


Sage
While there are plenty of choices when deciding on an RSS reader, Sage will function from within Firefox and integrates with its bookmark system.
“Sage is a lightweight RSS and Atom feed reader extension for Mozilla Firefox. It’s got a lot of what you need and not much of what you don’t.”

LinkChecker
Many bloggers use a lot of links withing their posts, but testing the validity of those links can be tedious and time consumer. With the LinkChecker add-on you can quickly and easily find dead links in your posts.
“Check the validity of links on any webpage.”

Rank Checker
Rank Checker is one of my favorite add-ons because of its potential and its ease of use. Aaron Wall created rank checker and he even provides a brief video that will show you everything you need to know about using it.
“Want to know where your website ranks in the search results? Our Firefox Rank Checker extension allows you to easily check your website rankings in Google (US and international), Yahoo, and Microsoft Live search.”

SEO Link Analysis
For doing some research and analysis on your own website/blog or on a competitor, SEO Link Analysis will provide you with plenty of information quickly.
“Link data in Google Webmaster Tools, Yahoo! Site Explorer and Microsoft’s Webmaster Portal is pretty static, they give you the pages a site has links on, and let you do all the analysis with other tools. That sucks if you want to do a quick analysis of a site, or want to get a quick overview of inbound anchor texts for a site. This Firefox extension gives you a bit more information when opening such pages, it gathers the PageRank for the linking page, the anchor text used on the link, and checks whether the link is nofollowed or not.”

Link Diagnosis
Another excellent add-on for link analysis, Link Diagnosis will give you some of the same information as SEO Link Analysis. Try them out and see which one works best for your purposes.
“This tool can show you all the important information about your competitor’s links. The report includes pagerank, anchor texts, no-follow information and more.
* see Google Pagerank of every backlink* see Anchor text of every backlink* see if links are no-follow* see most popular anchor texts* see charts with breakdown of pagerank and link types* CSV exports* Firefox 3 support”

Zemanta
Depending on the type of blogging you do and the content that you produce, Zemanta may be a fun and efficient tool for improving your process.
“Zemanta expands the author’s regular blogging dashboard, populating it on the fly with content suggestions relevant to the current text. It presents images, links, articles, tags in a simple interface. It encourages re-use and linking to other content with as little effort as possible – a single click.”

Clipmarks
Clipmarks is part bookmarking, part social sharing. If you do a lot of surfing, like most bloggers do, this could be a handy resource to keep track of things that you find and to share the best with your friends.
“Instead of copying and pasting links, Clipmarks is like adding a pair of scissors to your browser, letting you capture exactly what you want others to see (text, images or video). Your clips are saved on clipmarks.com and can easily be syndicated to FriendFeed, Twitter, Facebook or other sites. You can also post anything you clip directly to your blog (supports Wordpress, Blogger, Typepad and more) or send it directly to friends or co-workers via email. Clipmarks also gives you a way to help the environment by printing only the parts of a page that you need. By printing just what you need, you’ll save ink, paper and trees, thus making a contribution to a cleaner environment.”

Copy as HTML Link
If your use a lot of links in your posts, Copy as HTML Link could give you a nice boost in efficiency.
“Creates an HTML link to the current page using the selected text and copies it (into the clipboard) for pasting into other applications.”


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